What are the rules for trademark use in China?

Proper trademark use is not only a legal requirement in China but also crucial for businesses to protect their brand and market position. Michael Xu, an experienced intellectual property lawyer with two decades of practice, provides a detailed overview of the rules for trademark use in China.

1. Trademark Use Rules

Legal Use: Trademarks must be used legally within the approved scope of goods or services.

Continuous Use: Trademarks must be used continuously within three years to avoid cancellation.

Correct Identification: Trademarks must be used as registered without unauthorized alterations.

Mark Protection: During use, trademarks should be marked with "Registered Trademark" or the registration symbol "®".

2. Administrative Penalties for Violating Trademark Use Rules

Trademark Cancellation: Continuous non-use for three years may lead to cancellation.

Fines: Improper use of registered trademarks may result in fines.

Order to Correct: Regulatory authorities may order cessation of improper use and require corrections within a specified period.

3. Expertise of Michael Xu’s Legal Team

15 Years of Specialized IP Legal Services: Extensive experience providing comprehensive trademark use legal advice.

Professional Skills: Expertise in IP infringement investigations and claims, helping clients protect their trademark rights effectively.

Conclusion

Adhering to the rules for trademark use in China is essential for businesses to protect their brand and market position. With professional support from Michael Xu and his team, businesses can ensure their trademark use complies with legal requirements, avoiding unnecessary legal risks.